Day 21: The truth about lies and the best marketing strategy

Yesterday, I bought two books from National Bookstore in Festival Mall Alabang. I bought Seth Godin’s two classic marketing books Meatball Sundae and All Marketers are Liars Story Tellers. These books were suggested by my mentor Tony Hilado.

I immediately read the All Marketers are Liars Story Tellers book. From the first page, I could not stop myself reading. I agree with the concepts Seth Godin presented. The way he delivered it was fantastic.

I have found a lot of good marketing strategy from that book.

I can say is that we all live in a world of lies but a good marketer believed in that lie. Godin presented one glass wine maker as an example. The glass wine maker claimed that the taste of any wine is better using his glass as compared to an ordinary glass. Obviously it’s a lie but lot of wine critics proved that the taste is really different. The wine in his $20 glass tastes really good as compared to an ordinary $1 glass.

So what are we missing here?

The answer is belief.

I have a story to tell. I have been an affiliate of International Marketing Group. I am amazed by the concepts presented during the wealth academy series. Every after the wealth academy series I am fired up. But there’s a problem. I don’t believe that I can sell. That’s why I don’t have sales. My limiting factor is belief. My limiting factor is my belief that I can’t do it.

There’s a saying that goes like this: “If you think you can do it, you’re right. If you think you can’t do it, you’re still right.”

So what’s the point?

My point is our beliefs depend on our own definition of truth. There’s no universal definition of truth (and lie). Truths and lies are all products of our mind. What we believe as true may be considered as a lie to others.

Bottomline is trust in what you believe in; live by it, share it, tell your story and eventually it will sell. That’s the best marketing strategy. That’s why Seth tells us that All Marketers Are Story Tellers.

Gotta read!

eLviN

A Journey to The $1 Million in 90 Days Challenge: Day 11 - There Are No Accidents

This morning, Edel and I attended the Sunday Mass here in Calamba. The Gospel today is about the Good Samaritan. In his homily, the priest shared a story by Leo Tolstoy. It is about a king who wants to find the answer to what he considers the three most important questions in life.

What is the best time to do one thing?

Who are the most important people to work with?

What is the most important thing to do at all times?

Many educated men attempted to answer the king's questions, but they all came up with different answers. The king decided that he needed to ask a wise hermit in a nearby village. The hermit would only see common folk, however, so the king disguised himself as a peasant and left his guards behind to see the hermit. The hermit was digging flower beds when the king arrived.

The king asked his questions, but the hermit went on digging rather laboriously. The king offered to dig for him for a while.

After digging for some time, the king again asked his questions. Before the hermit could answer, a man emerged from the woods. He was bleeding from a terrible stomach wound. The king tended to him, and they stayed the night in the hermit's hut.

By the next day the wounded man was doing better, but was incredulous at the help he had received. The man confessed that he knew who the king was and that the king had executed his brother and seized his property. He had come to kill the king, but the guards wounded him in the stomach. The man pledged allegiance to the king, and he went on his way.

The king asked the hermit again for his answers, and the hermit responded that he had just had his questions answered.

The most important time is now. The present is the only time over which we have power.

The most important person is whomever you are with.

The most important thing is to do good to the person you are with.

Bottom line of this story is that there are no accidents. Everything happens for a reason. If currently you are confused over a particular situation or event, remember that it happened for a reason. That reason may be unclear as of the moment but I believe you’ll realize it sooner or later (at the right time).

If you stumbled upon a person that needs help (like the Good Samaritan and the story of the king), extend that helping hand. Who knows that might be the best friend for life you’ve been looking for.

Anyway, just a reminder, the most important time is now. The most important person is whomever you are with and the most important thing to do is to do good to the person you are with.

With this in mind, I will be opening my eyes all the time to learn from every situation I’m in. I’ll continuously look for people I need to help. I’ll continuously look for events that can help me grow. I think you should do it too.

Until my next post!

eLviN